A relative newbie, John initially started with Coldwell Banker and within three years when the office shut down, was forced to make a decision … find another real estate company to work for or build his own.

The John Morley Real Estate Group was born and there has been no turning back.

With a strong team in place John has positioned himself as the rainmaker allowing him to focus on innovative marketing, led generation, conversion and strategic oversight of his team and company direction.

Here are just a few of the things John will be sharing with you in this interview:

• learning to let go to build an effective team
• direct response marketing vs. advertising
• the power of radio and TV ads
• being successful despite everything we do wrong
• the importance of leverage
• and much, much more

So here’s what you need to do next – download the resource materials that John has shared – his extensive Buyer’s Guide, buyer and seller call-in sheets as well as the corresponding interview transcript so that you can follow along, have a pen ready to add notes and then sit back, turn up your speakers as we go one on one with John Morley …

Total Run Time: 54:36

Right Click To Download The Entire MP3 Audio Interview

Right Click To Download The John Morley Transcript

John has also garciously agreed to share his 24 page Home Seller’s Guide and the Buyer and Seller Lead Call-in Sheets mentioned in the interview.

Right Click To Download The Home Seller’s Guide

Right Click To Download The New Lead Call-In Sheet – Buyer

Right Click To Downlaod The New Lead Call-In Sheet – Seller

Gary has been consulting real estate agents and lenders for over fifteen years, and his biggest claim to fame is that he has educated, taught and coached more agents on how to profitably use call-capture marketing in their real estate businesses than anyone else on the planet.

Gary’s company has personally coached and advised over 26,000 paying clients, eight of which are in the top 100 of the world according to the Wall Street Journal. Furthermore, a study done by the Baylor University School of Business proved conclusively that the methods Gary teaches are dollar-for-dollar the single most profitable marketing strategies in existence for real estate agents today. So here’s what you need to do next.

Here are just some of the things Gary will be sharing with you:

• The importance of creating relationships with your prospects
• The fast track to getting your phoen to ring and converting suspects into prospects
• How to put your led generation on auto-pilot
• Craig’s List for led generation and how to really make it work
• The critcal elements of social proof and how use them to create instant trust
• How to leverage simple video email into your marketing mix to turbo charge your led conversions
• and much, much more

So here is what you need to do next.

Download and print yourself a copy of the corresponding interview transcript and this month’s newsletter, which has the executive summary. Have a pen in hand so that you can take notes and highlight what Gary has to share. So buckle up as we go one-on-one with Gary Elwood.

Total Run Time: 70:57

Right Click To Download the Gary Elwood audio MP3:

Click Here To Download The Gary Elwood Transcript

*** Gary has created a 7 part video series which we mentioned in the interview – here’s that link: http://realestategrowth.com/

Also if you decide to subscribe to Proquest for their call capture services (and many of the top agents in the country are customers)  make sure you tell them that you are part of Real Estate Unplugged to get your discount!!!

Well it’s happening in real time by none other than Facebook!

Why should you care you ask?

Well did you know that Facebook monitors and tracks all your web activity when you are logged in?

Did you know that Facebook ranks and catologes ALL of your post?

Watch the above video interview with Drew to discover even more things that you didn’t know … that you didn’t know … that you better know.

Oh … and please be sure to leave you comment below and a “like” above.

All Good Wishes,

michael krisa

That Interview Guy®

*** Feedback / Questions: Send me a message or question about your business, you just need a webcam connected to your computer. It’s fast, easy, and free. Note: You might be famous! In submitting a video (just click on the reply button below), you agree to the possibility of having your video shown in a future episode of the show to assist other viewers with their real estate business. How cool is that!!!***

The video I’m about to share with you really challenged everything I have ever been taught about setting goals by all the so called gurus and peddlers of info products.

Believe it or not the practice of sharing  your goals with friends is a proven way to NEVER actually achieving them.

Enjoy the video below and please be sure to leave your comments below.

Derek Sivers is best known as the founder of CD Baby. A professional musician since 1987, he started CD Baby by accident in 1998 when he was selling his own CD on his website, and friends asked if he could sell theirs, too. CD Baby was the largest seller of independent music on the web, with over $100M in sales for over 150,000 musician clients.

In 2008, Sivers sold CD Baby to focus on his new ventures to benefit musicians, including his new company, MuckWork, where teams of efficient assistants help musicians do their "uncreative dirty work."

“Derek Sivers is changing the way music is bought and sold. A musicians’ savior. One of the last music-business folk heroes.” Esquire

Once again … please leave your comments below.

All Good Wishes,

michael krisa

Now if you have spent any time engaged in social networking you will have undoubtedly stumbled across or followed Jeff because when it comes to what’s happening in technology – specifically how it applies to social networking Jeff is on top of it.

Jeff is President of Zeek Interactive and the Founder and creative force behind Real Estate Shows. He is also widely regarded as a leading thinker on how to effectively use internet tools and a sought after conference speaker on topics related to emerging technologies.

Here are just a few of the topics we touched on in this interview:

• How do social media and technology follow nature
• The myth that social media doesn’t cost you anything
• If you haven’t started yet – why you may not want to even begin interacting online
• The influence of video
• What is the true meaning of your brand and why should anyone care
• and much much more.

So here’s what you need to do next – download the corresponding interview transcript so that you can follow along, have a pen ready to add notes and then sit back, turn up your speakers as we go one on one with Jeff Turner …

Total Run Time 55:10

Right Click to Download The Jeff Turner Transcript

Please be sure to leave your comments and suggestions below.

All Good Wishes,

michael krisa

Those were pretty big rocks and cold water but well worth it to put a smile on your face AND introduce you to the concept of Lifestyle Marketing. If you didn’t catch it last month here’s the link:

He sold everything he had to finance his quest and in the end died impoverished .. but the guy that had purchased his house, while doing some gardening stumbled across the richest deposit of diamonds on record.

What’s my point you ask?

Well I have been looking for fitness trainers to share their talents and expertise with you and frankly, like the guy in search of diamonds, have looked everywhere EXCEPT my own backyard.

Ken Malmstrom is such a find and will be sharing transformational stories, tips and strategies to help you make the shift into a heathly lifestyle

For over 16 years Ken Malmstrom has been bringing on site personal training to his students.

His vast experience and endless knowledge as a fitness specialist is surpassed only by his incredible passion for what he does.  The enthusiasm,
creativity and excitement he brings to a workout turns hard work into playtime.

Please welcome Ken and feel free to send any question or comments his way by emailing him at ken@Fitness101.ca

BTW: I’ll be putting my money where my mouth is by training with Ken.

And yes .. we’ll be shooting videos of me going through my paces and then sharing all that with you.

Be sure to leave your comments and inspirational messages below 

all Good Wishes,

michael krisa

All too often real estate professionals try being all things to all people.

The problem with that from a marketing perspective is that, unless you message is focused no one will hear it!

This is why niche marketing is so powerful.

By focusing your efforts on a specific target audience – let’s say pilots – you can address their specific needs, wants in the language that they understand.

The result is you marketing will become more effect and cost less to do because you are not blasting herds of people.

In this video Chris shares why niche marketing is so effective and how you can get started.

Please be sure to leave you comments and suggestion in the box below.

About Chris Leader
President & Master Trainer

To call Chris Leader an entrepreneur is an understatement. By the age of 24, Chris was already a successful Realtor® and broker owner. When most folks that age are just getting their first job, Chris was busy turning a previously non-profitable real estate company into the top office in his marketplace. Simultaneously, Chris was a partner in a Mortgage Brokerage and ran it successfully for a number of years.

With this achievement under his belt, Chris took over the management of one of the largest offices in Toronto. His success in that endeavor led him down the path to the realization of his true calling, training. Before the age of 35, Chris turned his successes into a platform for education across the industry and became a top trainer for a major international training company.

Today, Chris is a highly sought-after speaker, trainer and industry consultant. His boundless energy, wit and exemplary business expertise have allowed him to train some of the industry’s best professionals.

Chris’ dream was to launch his own training company, and so Leader’s Edge Training was born. Chris now provides state of the art training for real estate professionals, mortgage professionals and managers all over North America.

You can contact Chris by email Chris@LeadersEdgeTraining.com or by calling 705.792.9999

This month we shine the spotlight on Johna Walker, President and CEO of the Johna Walker Real Estate Team all the way from St Robert Missouri.

With over 23 years of experience and countless military relocations Johna knows firsthand what it’s like to start all over in a new town … not to mention a new business.

Yes once upon a time she worked for a major franchise but got tired of a competing broker and an environment that was not cultivated on sharing and mutual win win.

So she packed her sacks and ventured out to create her own unique real company and if the numbers are any indication – it looks like she has the winning formula … because out of the gate for 2009 she did  $332,000 GCI and 70 sides.

And now that she has the bugs worked out and systems in place … is on track to double that for 2010.

So here’s what you need to do next: download and print yourself a copy of the corresponding interview transcript and this month’s newsletter – which has the executive summary, have a pen in hand so that you can highlight and best take in what Johna has to share.

Total Run Time 56:58

Right Click Here To Download The Complete Johna Walker Transcript

Please be sure to leave your comments and suggestions below.

All Good Wishes,

michael krisa

Is Your Fitness Training Plan Flawed…?

by Curt Nelson

There are many areas of fitness to focus on. If you just focus on one area of fitness, your fitness training plan is FLAWED.

Heres how you know if your on the right track. When you go to the gym and other people ask you what the heck your doing, then you know your fitness training plan is headed down the right path.

Are you a body builder type who doesn’t work on conditioning, and functional flexibility & mobility…?

Are you a runner that just focuses on running and forgets endurance strength, power and mobility…?

Are you a triathlete who just swims, runs, rides bike but don’t do anything for functional flexibility or mobility, core stability, strength, or power training…?

Do you do Yoga and Pilates but skip any strength, power, and conditioning workouts…?

To have a complete well rounded fitness plan that focuses on “whole fitness” or holistic fitness you have to incorporate 6 main areas of fitness.

1. Functional Flexibility and Mobility
2. Core Strength and Stability
3. Strength
4. Short & Long Range Power
5. Interval Training – Anaerobic vs. Aerobic
6. Speed
7. Proper Recovery & Nutrition

Old Way Of Working Out - 50% free weights, 50% machines. Do 4 sets of 12,10,8 and rest 2-3 minutes between each set. Workout 3-5 days all in the gym. Each day you work a specific body part like chest and back or just legs. If this is your fitness plan your wasting your time if you actually want to have a high level of fitness. Following this plan makes you one dimensional or a one-trick pony.

New Way Of Working Out - 95% time spend on free weights, 5% machines. Your sets and reps vary all the time. Depending on which workout your doing you may not even rest at end of your sets, especially if your doing Crossfit. If its a strength or power day you may allow more rest between each lift. You may only need 1-2 days in an actual gym and a couple workouts out of the gym. Instead of working specific body parts your working a combination of the 5 categories above. Your targeting your whole body not just body parts.

We want to be generalists in our fitness not specialists.

Outside Magazine gives you some simple tests to see where you are at for each of the 5 main categories above and remedial training if you can’t currently pass each individual performance test.

If your not able to do the basic movements provided in the performance test for each area, add the remedial training exercises into your current fitness training plan.

1. Functional Flexibility

If your tight in the hips or shoulders you should work more on your functional flexibility and core stability before getting really serious about strength training.

Functional Flexibility is your ability to move completely through the range of motion required for a sport or activity.

Any number of factors like, age, jobs where you sit a lot, or watching too much TV make muscles chronically tight, limiting your full power and strength potential and increasing your risk of injury.

Flexibility shouldn’t be an afterthought. It should be one of the most important things you focus on.

Most functional flexibility tests gauge flexibility in your core, which are where the most problems are.

2. CORE Strength and Stability

Doing core exercises aren’t just about making your six pack better. What everyone should be after is core stability, which is achieved when your entire core, from lower back to upper legs is equally strong.

Having a stable core will give you maximum control of your body, make you less likely to get injured and provide you with greater performance and power and strength in all types of sports and activities.

Everyone of your workouts should have at least two of the major Core Stability exercises.

These would include:

• Side Planks, Forearm Planks and Pushup planks
• Inchworms
• Renegade Man Makers
• Wood Chops
• Windshield Wipers

3. Explosive Power & Long Range Power

Power is simply energy production, whether its over a short period (sprints, power lifting) or a long period (1-4 hr. mountain biking ride).

Explosive power is usually in the 1-3 rep range with 85% – 100% max weight.

Typical explosive power training workouts are done with a variety of these main compound exercises:

• Squats
• Cleans
• Deadlifts
• Bench Press

Keep in mind these are also strength exercises but what makes them a power or strength exercise are the reps, rest between each set and the weight used.

Long Range Power Exercises:

• Plyometrics in the 10-20 rep range
• Running Intervals
• Cycling Intervals

If your a tri-athlete, mountain biker or adventure racer your long range power is crucial to your sports.

4. Strength & Strength Endurance

Strength would be considered doing an exercise for 4-6 reps with 75% – 85% of max weight. Strength Endurance is the ability to do a lift for 8-15 reps or more with 65% of your max weight.

Doing exercises to increase your strength will increase your muscle mass, and keep you burning calories all day long with your increased metabolism. To increase your strength and power you should be doing these types of workouts below.

• Bodyweight Workouts
• Strong Man Training
• Kettlebell Training
• Free Weight Power Lifting Exercises
• Ring Training
• Sandbag Training
• Gymnastics Training
• Crossfit Training

5. Interval Training – Anaerobic vs. Aerobic

Long boring aerobic exercise doesn’t make much sense unless you just want to run marathons and have a skinny little body with no muscle…

Efforts at moderate to high power and lasting less than several minutes are anaerobic. Efforts at low power and lasting in excess of several minutes are aerobic. The 100, 200, 400 and 800 Meter Sprints are mostly anaerobic.

Events like 1,500, the mile, 2,000, and 3,000 meters are mostly aerobic. Aerobic exercise shows decreases in muscle mass, strength, speed and power. Aerobic activity also has a pronounced tendency to decrease anaerobic capacity.

Anaerobic exercise is more superior to aerobic exercise for fat loss and also has benefits of cardiovascular function. It also allows you to improve power, speed, strength, and muscle mass. So why would anyone even consider doing anything aerobically…?

You will use anaerobic efforts to develop aerobic condition through “interval training”. With interval training we get all the cardiovascular benefit of endurance work without the loss of strength, speed and power.

6. Speed & Quickness

Speed is the ability to minimize the time cycle of a repeated movement. In this article we’ll refer to this as being able to do your workouts faster and get them finished quicker while still being safe. Speed increases with time as you get better in the 5 main areas of fitness. If you only focus on 1-2 aspects of fitness your speed will be affected.

You can also do specific drills to increase your speed but most people don’t need to focus on this. You can, but it would mainly be for professional athletes who would have a distinct disadvantage if they didn’t practice certain speed drills.

7. Recovery & Nutrition

Much of your training will go to waste if you’re not devoting equal time and effort to your recovery. The physiological gains from exercise take place while you’re at rest. Blood flow into damaged muscles and joints, capillaries expand for improved oxygen delivery, and tissues prepare for the next assault.

After a workout is the perfect time for foods that are high in the glycemic index. Eating foods that have a high GI replenish your glycogen stores.  This is really the only time to eat high GI foods.

If you have questions about the 6 main areas of fitness please submit your question below in the comments box.

All Good Wishes,

michael krisa