Sunday, June 25th, 2017

Coach’s-Corner-Scott-Stratten-What Twitter and Social Media Is Really All About


There is no shortage of gurus and snake oil salesmen trying to peddle you a load of goods when it comes to the ins and outs of Social Networking and Social Media.

The people I like to listen to are the ones that practice what they preach and have a genuine willing to share.

Enter Scott Stratten the CEO of Un-marketing.

The video below was of a presentation he made in Toronto Canada which absolutely nailed what it means to be connected and the why need to be a willing participant vs. a reluctant skeptic.

Scott Stratten – The Biz Media Sessions from Scott Stratten on Vimeo.

The Bio:

Scott Stratten is the President of He is an expert in Viral, Social, and Authentic Marketing which he calls Un-Marketing. It’s all about positioning yourself as a trusted expert in front of target market, so when they have the need, they choose you, That’s UN-Marketing.

Over 50,000 people follow his daily rantings on Twitter and was voted one of the top influencers on the site with over 90 million users . His recent Tweet-a-thon raised over $16,000 for child hunger, in less than 12 hours.

His book “UnMarketing: Stop Marketing. Start Engaging” is due to hit the shelves in the Fall of 2010 from Wiley & Sons.

His clients’ viral marketing videos have been viewed over 60 million times and has generated massive profits and lists. One of the movies was chosen by the Chicago Bears as their biggest motivator towards their Super Bowl run a few years ago, while another made their client over $5 million in 7 days.

He recently appeared in the Wall Street Journal,, USA Today, and Fast Company. That plus $5 gets him a coffee anywhere in the world.

Since he still has to pay for his own coffee, he earns his keep by speaking and consulting around the world on how businesses can engage better (or at all!) with their current and potential customer base using social media, viral marketing and just plain old engaging conversation.

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